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Monday, January 23, 2012

RLTV targets aging boomers

Cable channel RLTV caters to the 50-plus set with programming starring aging boomers. Will advertisers follow?

Kids have Nickelodeon and Disney. Women have Lifetime and Oxygen. Jocks have ESPN, and nerds have G4. Gays and lesbians have Logo. There's even Animal Planet, for pet people.


Source: http://feeds.latimes.com/~r/MostEmailed/~3/v_URpuQm5To/la-fi-ct-senior-tv-20120122,0,2936379.story

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